Friday, September 10, 2010

Backstage Max Azria: Ashlee Simpson, Coco Rocha & More

Max Azria's BCBG Fashion Week show Friday was a sight for sore eyes!

"White white white, beige beige beige, red red red," Azria told reporters, foreshadowing his picks for Spring 2011.

"No jewelry, simple hair... [He wanted it to look like] 'I just rolled out of bed and don't I look beautiful'?" Seventeen editor-in-chief Ann Shoket commented to Poison Ivy.

Supporting Azria in the audience were Ashlee Simpson, Katrina Bowden, Kelly Rowland, Alison Brie, Elle and Blair Fowler (who were guest-editing for and Coco Rocha, who told Poison Ivy she was off to present at the MTV Video Music Awards Sunday and was sad she'd be missing one two her favorite shows: Michael Kors and Zac Posen.

Check out our backstage/runway compilation video, above.

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